HF sets out to release customized guarantee product recommendation service with Naver Financial

- Plans to provide optimal guarantee product recommendation service in the 4th quarter of this year

Korea Housing Finance Corporation(HF, CEO Choi Joon Woo) announced on June 24 that it signed a “Comprehensive Work Agreement for the Housing Finance Credit Guarantee Non-contact Service” with Naver Financial Co. (CEO Park Sang Jin), in order to provide customized automatic product recommendation services related with Jeonse or reverse mortgage guarantees for its potential customers. (Photo Attached)

Going forward, the Naver Financial Service Channel will offer automatic tailored Jeonse Guarantee product recommendation and related product information for HF potential customers, based on the customer information such as age and region. In addition, in order to help customers easily navigate available housing guarantee products, real-estate related contents will be added on the service. 

* (Example) In case a young adult, aged 33, looking for Jeonse in Seoul, tries to look into Jeonse loans, the channel recommends not just the general Jeonse guarantee products, but also the Special Jeonse guarantee for young adults with nonhomeownership and the Jeonse Guarantee for Young Adults in Seoul. 

HF and Naver Financial plan to launch the non-contact service on the web page or mobile channel of Naver Financial in the fourth quarter of this year, after completing contents & IT development and service test. 

□ HF CEO Choi said, “We expect that the agreement with the Naver Financial can bring the digital noncontact service onto the next level. We will push ahead with more efforts to provide better customer-oriented digital service.”

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On June 24, Korea Housing Finance Corporation(HF, CEO Choi Joon Woo) signed a “Comprehensive Work Agreement for the Housing Finance Credit Guarantee Non-contact Service”  to provide customized guarantee product recommendation services.HF CEO Choi Joon Woo and Naver Financial CEO Park Sang Jin took a photo after signing the agreement at the BIFC HF headquarters.